Sustainable Commitment

In 1992, Mr. Tim Chen, the current chairman of the board of directors who had served in IBM, decided to return to Billion Electric and established communication business division to invest in the research and development and sales of ISDN communication equipment, creating a second business for the company at that time. In order to find an excellent communication team, Mr. Tim Chen found Mr. Xu-feng Zheng, the chief operating officer of Billion Electric, to start a business together.

In the initial stage of the Billion Electric Communication Business Division, they only rented an apartment in Hsinchu as a laboratory and office, and Xu-feng Zheng, the COO, and two engineers, the three of them worked day and night in the apartment to devote themselves to the research and development of ISDN communication products. At that time, the Windows operating system was innovating, and the software compatibility of ISDN communication products with PCs required a high level of techniques. With perseverance and determination, these pioneers of the Communications Division developed high-quality ISDN modem products, successfully entered the European telecommunications market, and ranked among the top three ISDN modem manufacturers in Asia. In 1997, Billion Electric's IDDN interface card was awarded first place in the communications product category by Germany's BYTE magazine, which also opened the opportunity for Billion Electric's entry into the research and development of ADSL broadband communication products.

In 2000, Billion Electric invested in the R&D and manufacturing of ADSL broadband network equipment to provide OEM services for major brand companies, but Tim Chen always had a dream in his heart, hoping that one day the communication products printed with the BILLION brand could be sold all over the world, so that this brand from Taiwan would be recognized and respected by foreigners. To this end, Mr. Tim Chen once again recruited professional brand marketing business teams of major foreign companies, set up product and marketing departments, strengthened the development of international channels, product positioning, marketing packaging and publicity, and began to sell his own brand BILLION communication products since 2004, and has cooperated with telecommunications companies around the world on many projects.

The success of Billion in entering the international market is owed not only to its exceptional and reliable product quality but also to its after-sales support. Once the customer service center of the Thai Telecom Company received a report from the user that the BILlION product failed, but the local import agent could not deal with it, so Billion Electric assigned technical support engineers to go to Thailand to the user's home to understand the situation. After inspection, It was discovered that it was a problem with the local telecommunications lines, not the malfunction of the BILLION router. This move moved the local agents. Even if it was the problem of end-user, Billion Electric also attached great importance to it, and this is something that ordinary brand manufacturers can't do. "We place a lot of emphasis on partnerships in our global market operations, and many of our clients have been touched because of this spirit. Many agents have grown from small companies in two or three people to companies with hundreds of millions of dollars in turnover together with the BILLION brand," said Tim Chen.

The BILLION brand adheres to the product strategy of "uniqueness" and "differentiation", and is committed to innovation and market differentiation. Our R&D team has decades of professional experience in combining power technology with network communication technology to develop IoT applications for smart cities, including smart energy management, smart grid, and smart lighting systems, to provide customers with value-added total solutions. Whether it is a telecommunications company, an enterprise, a SOHO or a home user, BILLION's products are professional, dynamic and innovative in terms of ease of operation, diversified functions and customized services.

BILLION deeply understands consumer needs, and our products have received many excellent reviews in Australia, South Africa, Southeast Asia, and the United Kingdom, etc., and have won editorial recommendations in international IT media. From product design and performance to value-added features, BILLION maintains the highest standards, building trust in our clients through reputation and brand eimage. Since 2006, the BILLION brand has been recognized as the most popular modem brand in Australia for three consecutive years—an honor from our close partnerships with distributors and our dedication to cultivating niche markets.

BILLION continues to expand its product line, not only covering ADSL routers, but also ADSL2+, SHDSL, VDSL2+ modems, E-WAN/3G/4GLTE broadband routers, and the latest M2M routers, providing customized network solutions for the telecom market and key vertical markets. We are constantly updating our existing technologies to create a more connected world. BILLION's sales performance grows steadily, which comes from our steady operation, professional R&D capabilities, flexible customized services, and long-term cooperation with strategic partners. This drive of continuous improvement is the foundation of BILLION's future excellence and success.